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In Color is the second studio album by the American rock band Cheap Trick, released in 1977 and produced by Tom Werman. The album featured a more polished, pop-oriented sound compared to their raw debut, and brought forward the popular singles "Clock Strikes Ten", "Southern Girls" and "I Want You to Want Me". The latter single became a huge hit and reached high positions on global charts. The band's Power Pop production resonated across the globe, most notably in Japan, where it set the stage for their legendary At Budokan success. In Color forms an important part of Cheap Trick's early discography and is positioned as a key release in the band's 1970s output. The album documents their transition toward the sound that would define their later work. Limited purple coloured vinyl in a gatefold sleeve.
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