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![Sony 98" BRAVIA 7 II True RGB Mini-LED AI 4K Google TV [2026]](https://cdn.shopify.com/s/files/1/0566/7120/7498/files/478028-Product-0-I-639155260802322752.jpg?v=1779929347)
Price history (90 days)
Estimated↓ 0%
90-day low
$13,998.00
90-day high
$13,998.00
Avg
$13,998.00
We're still building price history for this product. The curve above is estimated from the RRP and current deal price — we'll swap it for scraped data once enough snapshots exist.
About this electronic
Key Features A new dimension of colour Movie night, match day, or everyday viewing—everyone in the picture. True RGB reveals colour with a new level of richness from every seat with independently controlled three-colour RGB LEDs. True RGB, the future of colour Powered by a newly evolved Backlight Master Drive—built on two decades of innovation—Sony’s True RGB drives three-color LEDs independently. It delivers unprecedented colour volume, precise colour gradation, and a significantly wider viewing angle—enhancing the movie-watching experience even further. Elevated colour accuracy without compromise Sony unites the colour range of our flagship QD-OLED with the high brightness of Mini LED. This combination enables enhanced colour volume and the ability to render colours with greater accuracy.* *1:Mini LED 2: RGB LED 3: QD-OLED; Comparison with our own products equipped with the relevant device. Same stunning picture—any seat With X-Wide Angle Pro, colour and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view. Crystal clear pictures with AI upscaling technology Rediscover detail. XR Clear Image AI intelligently upscales your favourite content to 4K by restoring details lost during the transmission process. By analysing the original content’s quality, it ensures natural textures and details are preserved without compromising the creator’s original content. Dynamic frame analysis and zone division work together to minimise noise introduced during signal transmission, resulting in a clearer and more natural image.* *Upscaled, simulated and enhanced 4K images will vary based on source content. Even fast-moving action stays smooth, bright and clear Forget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action. Day or night—the picture adapts automatically No need to adjust a thing. BRAVIA senses the light around you and fine-tunes the picture—including colour tone—automatically, keeping movies comfortable and cinematic at any hour. Cinema-like sound, perfectly matching pictures Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio＋™, what you see and what you hear are perfectly matched.* *The speaker configuration varies depending on the inch size. Auto-calibrated to your room for perfect sound Your room becomes part of the sound design. BRAVIA measures space and ceiling height, then calibrates audio automatically. It delivers a perfectly balanced, cinematic experience without the set-up stress. Smooth control, via new remote or app Control BRAVIA your way. Use the newly designed remote—crafted through an inclusive design process with feedback from blind and sighted users, made with recycled plastic, complete with finder function—or the BRAVIA Connect app on your smartphone. With either, you can adjust volume, fine-tune settings, or check your set-up, all without the on-screen menus. Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours. Dolby Vision® support brings gaming to life This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism. Various features in HDMI 2.1 Our TVs feature 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.* *Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time. The latest system software update on PS5 consoles is required for VRR to be available.
