About this electronic

Key Features Impressive brightness, vividly beautiful colours Bright, beautiful, and full of life. The BRAVIA 5 brings rich colours and detailed contrast, delivering every frame that feels vivid and engaging, no matter what you watch. Striking contrast. Professional monitor core technology. Every moment comes to life. Similar to the backlight control core technology in our master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for stunning contrast. This beautifully captures light and shadow with precise gradation, from subtle facial shading to bold highlights. 1 Crystal clear pictures. With AI technology. Rediscover detail. XR Clear Image intelligently upscales your favourites to near-4K, adjusting processing based on the original content’s quality. This ensures natural textures and details shine through, while dynamic frame analysis and zone division minimise noise. 2 Even fast-moving action stays smooth, bright and clear Forget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action. Unmatched realism with XR Processor™ and AI technology Powered for precision. Our XR Processor features an AI scene recognition system that now detects and analyses with even greater accuracy, optimising the picture for deeper realism. With improved detection, every scene is finely tuned for a more lifelike viewing experience. Cinematic sound—hear it all Sit back and feel the sound transform your space. With two powerful side-mounted speakers reproducing clear sound from the screen, everyone is drawn into a movie night they won't forget. Theatre-like sound, perfectly matching pictures Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio™, what you see and what you hear are perfectly matched. Crystal clear voice. With AI technology. No more muffled voices. Our Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too. 3 Entertainment you love. With help from Google. Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you. 18, 19, 20, 21 Play Like Never Before™ BRAVIA captures the awesome graphics and soundscapes of today’s biggest games. Pair with PlayStation®5 and PlayStation®5 Pro console for incredible immersion. 24 Various features in HDMI 2.1 Our TVs feature 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay. 27 1 The backlight control of Master Monitor BVM-XH3110, used for final image quality checks at Studios, and XR Backlight Master Drive in BRAVIA were developed based on the same Sony core technology. 2 Upscaled, simulated and enhanced 4K images will vary based on source content. 3 This feature works with compatible models. https://www.sony.net/hav_faq 4 This content is intended to illustrate how sound may be experienced with a soundbar, subwoofer, and rear speakers connected to your TV, and does not represent the specific sound of individual products. The sound you hear in this demo may differ from the actual sound. 5 The audio is created based on the following sources: TV: BRAVIA 7; Soundbar: BRAVIA Theatre Bar 9; Subwoofer: SA-SW5; Rear Speakers: SA-RS5, with Acoustic Center Sync activated. 6 The availability of these products may vary by country/region. 7 This feature works with compatible models (BRAVIA Theatre Quad / BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A9 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries. 8 HT-A7000 / HT-A5000 / HT-A3000 need optional rear speakers to use this feature. 9 Optional rear speakers may not be available in all countries and regions. 10 Updating the mobile app to the latest version is required. 11 Feature availability of the integrated remote with TVs and home theatre products may vary depending on home theatre product. 12 Simulated UI. The image varies by country, region and product. 13 This feature works with compatible models. Please see https://www.sony.net/hav_faq Product availability varies by country or region. 14 Applicable soundbar models when the TV stand is set to inside position: BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8. 15 BRAVIA 5 98'' does not feature Underlay Stand, and its design differs from the other screen sizes of BRAVIA 5. 16 The actual look of the TV may differ, depending on model, size and region. 17 There may be interference between TV audio and speaker sound depending on usage conditions. 18 TV image is simulated. The actual look of the TV may differ, depending on model, size and region. 19 Some apps, contents and/or features may not be available in all countries. Subject to availability. 20 User must accept Google Terms of Service ( http://www.google.com/policies/terms/ ), Play Terms of Service ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and Privacy Policy ( http://www.google.com/policies/privacy/ ) to use TV. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google Account allows only basic TV features and certain apps. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device. 21 Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube and YouTube Music are trademarks of Google LLC. 22 BRAVIA 5 98'' does not feature One Slate. 23 BRAVIA 5 98'' does not feature Flush Surface. 24 PS5® console sold separately. Design and specifications are subject to change without notice. “PlayStation” and “PS5" are registered trademarks or trademarks of Sony Interactive Entertainment Inc. 26 This product is also known as K-55XR50,K-55XR50 AZ1,K-75XR50,K-75XR50 AZ1,K-65XR50,K-65XR50 AZ1,K-98XR50,K-98XR50 AZ1,K-85XR50,K-85XR50 AZ1 27 Game supporting 4K/120fps required. The latest system software update on PS5 consoles is required for VRR to be available. Game title supporting VRR and/or 4K/120fps required. VRR results may vary depending on the game you're playing. If enabling VRR results in any unexpected visual effects, you can turn it off at any time.

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